Bata Tech

Panottica created the photo and video contents for the advertising of the new Bata Light and Bata Flexible designs, to be used in retail and digital communication.
The creative concept of the ads emphasizes in an imaginative way the shock-absorbing and ultra-light technologies featured in the shoes.

Photographer : Andrea Bastoni

Director : Giampaolo Viesti

Art Director : Bollett , DeeMo