Chiara Ferragni x Converse capsule collection

Panottica joined forces once again with Converse to realize the digital campaign and the retail communication of the latest Chiara Ferragni x Converse capsule collection. To enhance the streetwear and sparkly nature of the collection, we framed the products in a glittered-up industrial setting featured in the stills and the retail set-up of the Chiara Ferragni flagship store curated by our sister company Sartoria Comunicazione. Panottica video, photo, and copy contents have been published on Chiara Ferragni’s social channels and on a dedicated page on Converse website

Photographer : Martina Giovanna Bardot

Art Director : Bollett

Stylist : Chiara Capitani