Fendi Baguette The Art of Embroidery
The Fendi Baguette Piccolo Punto is all about customization. The kit contains a canvas Baguette accompanied by a variety of colored threads which, thanks to the ancient art of embroidery, may bring infinite and very personal variations to the iconic “it Bag”.
For its launch we asked Italian artist Maurizio Anzeri to create this video portrait of Silvia Venturini Fendi. A tribute created meticulously, weaving on a single wire cloth textures and shapes that emphasize individuality and uniqueness, in a hall of mirrors in which the iconic bag coincides with its creator.
Panottica was founded in 2014 as an independent production house. But we come from the older family of Sartoria Comunicazione, which already produced some distinguishing visual stuff in the last 20 years.
Director : Marco Molinelli
Artist : Maurizio Anzeri