Nike By You Studio at Antonioli

On the occasion of Milan Design Week Nike has opened the Nike By You Studio at Antonioli a temporary space inspired by the concept air everywhere and designed by Sartoria Comunicazione.
The temporary space has hosted not only the worldwide pre-launch of the Nike Air Max 720/95 designed by Heron Preston and fully customizable using the new online Nike By You builder, but also a series of workshops run by Heron Preston, Red, Elena Mottola and Elia Fornari.
We were in charge of the 4 days event recap and of the production of custom made 15'' video giveaway for each workshop participants.

Photographer : Lance , Andrea Bastoni , Janine Billy