Nike Stadiums / Elite Pack

In 2010 we helped Nike to transform their brand studios in Berlin, London, Milan, New York, Paris, and Tokyo into multi-purpose destinations where to fuse sport and culture. This is how Nike Stadium was born. The brick and mortar version of Nike Stadium had also its online counterpart, providing brand lovers with original artistic re-interpretations of sport performance, product innovation and local athletes. Among many different contents we had the privilege to work with a series of innovative artists such as Universal Everything, Danijel Zezelj, Antoine Le Grand, Sølve Sundsbø, and the French animation guru Pierre Magnol, aka G-kaster, who created this amazing conceptual video trip around the Nike Football Elite Pack collection.

Panottica was founded in 2014 as an independent production house. But we come from the older family of Sartoria Comunicazione, which already produced some distinguishing visual stuff in the last 20 years.

Art Director : G-Kaster

Motion : G-Kaster

Sound Design : Philippe Gully